Assignment:
Create a 4 page:
Title: Coca-Cola Business Strategy Analysis
Introduction
• Company History Overview
• What are their core products?
• An overview of the generic strategy that seems to best describe the company's strategic approach.
Coca-Cola Generic Strategic Approach
• A review of the most important components of the company's business model.
• Does the company specifically identify their generic strategy?
• Analyze the firm's business model.
• A discussion of key elements in the overall business strategy.
Coca-Cola Business Cost/Profits
• What are the company's major cost drivers or the things that have the biggest impact on company costs?
• How does the firm make money?
• What is the profit proposition?
Coca-Cola Marketplace Approach
• Analyze what business strategies the firm is using in their marketplace approach.
• Provide examples of how they use the strategy to position itself in a competitive environment.
• What is the customer value proposition?
• What specific features, benefits, or drivers of buyer value in this product market seem most worth paying for?
• What are the major points of differentiation for the products or services that the company delivers?
Conclusion
• Is there an experience curve or any especially important opportunities for scale and scope advantages for this company?
• Review analysis points