Experiential elements encountered by customers


1. Companies that engage in a “Cycle of Success” are more likely to have which of the following? (Points : 1)

  • Happier employees     
  • More loyal customers  
  • Higher profit margins 
  • Better wages    
  • All of the above


2. Empowerment is based on the “control” model that assumes employees are capable of making good decisions. (Points : 1)    

  • True  
  • False


3. The two dimensions of Russell’s model of affect are ____________ and ____________. (Points : 1)       centrality; dominance      

  • pleasure; arousal     
  •  centrality; permanence     
  •  pleasure; regret      
  • fullness; looseness


4. Full-time workers perform better than part-time workers, but part-time workers are more satisfied. (Points : 1)    

  •    True      
  •   False


5. Of the following, which is NOT an ambient condition that irritates shoppers according to Alain d’Astous? (Points : 1)

  •  Store is too small   
  •    Store is not clean    
  •   Too hot inside the store or the shopping center      
  • Music inside the store is too loud      
  • Bad smell in the store


6. Part-time customer service representatives are far less likely to be satisfied with their work as full-time staff. (Points : 1)    

  • True       
  • False

7. Servicescapes are never purely function. (Points : 1)     

  • True       
  • False


8. Service environments, also called ____________ relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. (Points : 1)      

  • service planes      
  • servicescapes      
  • service boxes     
  •  servicetomies     
  •  service vault

9. Organizations that display a commitment to effective human resources management are characterized by

  • A lack of verifiable industry distinction and market separtion
  • A distinctive culture of service lealeadership and role modeling by top management
  • A systems of intensive rules and regulations
  • Anincrease in market share and lowers acquisition costs
  • Mediocrity and high employees turnover

10. Great reference from past employers are not a form of behavioral observation.

  • True
  • flase

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Marketing Management: Experiential elements encountered by customers
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