Experience post-purchase dissonance


Problem: Ted Johnson has just purchased a 42" plasma TV from Circuit City. What are the possible areas where Ted might experience post-purchase dissonance? How can Circuit City (retailer) help reduce Ted's dissonance? What can the manufacturer of the TV do to help reduce Ted's dissonance?

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Other Management: Experience post-purchase dissonance
Reference No:- TGS01445945

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