Counter attack strategies:
1. Expansion of Wines: Fine Wining plans to expand on the variety of flavors that are produced. Consumers always like a new brand name and taste, especially if the product is new to the market.
2. Detailed Advertising: By giving a new twist to advertisements, consumers will be able to get a new image of Fine Wining, know what varieties the business has produced and what is yet to come. Commercials and radio ads will be heightened to its fullest extent and across the country.
3. Expansion of Target Market: Implementing new target market in connection with an already existing one will maximize sales immediately. By expanding on the target market we expand on the business as well.
4. Bottle sizes:We all know that wine bottles are sold in one standard 750ml bottle. Fine Wining will be offering different size of wine bottles for those wanting the luxury of having one directly beside them and can easily be stored. We are also offering a liter bottle of wine. Which are not common here in Belize. So we know that consumers will really be fascinated by a production of wine in such quantity.