Problem:
International markets are appealing if a company is looking to expand to new markets or customers. When the decision is made to go international, there needs to be a lot of research and some serious planning. The product that the company is trying to sell or market needs to be successful. Also take into consideration the financial situation of the company. international and domestic target different markets. What are the two differences in the target and how does it affect the culture, if any? What problems develop when being international as opposed to domestic?