Assignment Instructions
Find two good and two bad examples of advertising directed toward elderly consumers. To what degree are these ads stereotypical? Do they depict the concept of perceived age? How could these ads be improved by applying concepts from the reading on advertising to elderly consumers?
Instructions: Your answers to the questions should be 500-700 words (total not each), be in APA format, use outside research and represent overall college level work. Please use the APUS library in addition to just the book to find references to back up your answers to these questions.