Assignment : The External Marketing Environment in the Global Marketplace
Examining the external environment for opportunities and threats to a company, brand, and product is an essential step in the development of a marketing strategy.
As a new marketing associate with U Drive Transport, you are tasked with examining the global marketplace for expansion opportunities and threats.
Scenario:
The car sharing business has grown in popularity throughout the world in densely populated major city centers.
As the new marketing associate for U Drive Transport, you are tasked with conducting a thorough environmental scan of the global marketplace to identify and analyze any opportunities or threats to the company, brand, and the product.
To familiarize yourself with the car sharing industry, visit the websites of a few direct competitors of the company:
? Perform a search for "car sharing" on the Internet and look at two other competitors.
Directions for Executing this Assignment:
To complete this Assignment, respond to the following checklist:
• Watch the video on U Drive Transport:
• Download and complete the Environmental Analysis Template located on the Resources Icon.
The External Marketing Environment
Answer provides complete information demonstrating analysis and critical thinking:
Indicates region, one major city, and the country.
1. Provides the Social External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
2. Provides the Demographic External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
3. Provides the Economic External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
4. Provides the
Technological External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
5. Provides the Political and Legal External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
6. Provides the Competitive External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
7. Includes a 500-word memo discussing why the company should or should not consider expanding into the country you chose based on your external marketing environment analysis.
Attachment:- External_Environmental_Analysis.rar