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Assignment 2: Pan & Your Marketing Plan
In Assignment 2. using the same company from Assignment 1. you we focus on the company's mission. Introduction. and branding.
Note: You may create and /or make all necessary assumptions needed for the completion of this assignment. Write a four to ftve (4-5) page paper in which you:
1. Develop a branding strategy for your product that covers the brand name. lap. slogan. and at least one (I) brand extension.
2. Assemble a marketing strategy for your product. and determine an appropriate time table to implement your plan). Provide a rationale for your response.
3. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map. create a statement that depicts your position. For example. -Our product is the fastest in its class for half the price.' Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word. PowerPoint, or other equivalent software to create your perceptual map.
4. Examine the relevant consumer behaviOr for your target market. Explain the main reasons why the brand name. boo. slogan brand extension. as well as the positioning statement and marketing strategy are right for the identified target market.
5. Develop your company's mission statement and company introduction.
6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wildpedia and other Websrtes do not qualify as academic resources.
Your assignment most follow these formatting requirements:
• Be typed, double spaced. using limes New Roman font (size 12), with one-inch margins on all sides; citations and references most follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment. the student's name. the professor's name. the course title. and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course Warning outcomes associated with this assignment are:
• Analyze the marketing framework including the concepts of the 5Cs. SW, and 4Ps.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate the basis for market segmentation and approaches to segmentation.
• Evaluate target customer segments and positioning products within those segments.
• Examine the marketing science of customer behavior and products in the Marketing exchange process and create dynamic strategies for competing.
• Develop branding strategies Mr existing and new products.
• Use technology and information resources to research issues in marketing management
• Write clearly and concisely about marketing management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing sloes. using the following &brie found nere.
By submitting this paper. you agree: (t) that you are submitting your paper to be used and stored as part of the SafeAssgnTM services in accordance with the Blackboard Privacy Policy: (2) that your institution may use your paper in accordance with your institution's policies: and (3) that your use of SafeAssegn will be mem ut recourse against Blackboard Inc. and its atIlleiteS.
Assignment 2: Part B: Your Marketing Mtn Cue Were 6 and worth 240 pofrKS
In Assignment 2. using the same company from Assignment 1. you will locus on the company's mission. ntroduCtiOn. and branding.
Note: You may Create and for make all neC•roary assumptions Medal SOr the COmP/ErtiOn of This assignment. Write a four to five (4-5) page paper in which you:
Develop a branding Strategy tor YOW product that COWS the brand WM. look slogan. and at least one 41) brand extension.
Assemble a marketing strategy for your product. and determine an appropriate time table to implement your plan) Provide a rationale for yOW •OMS*.
Prepare a PosikolM9 statement Include a perceptual map that shorn your company's position against ne CCOlpercOts. From this MOP. Create a statement that depicts YOW passion. For exam le. 'Our product is the fastest in is class For hall the price.' Note: See pp. 54 - 55 n the textbook for examplesof perceptual Made. YOu may use Mir:roadie WOW. ProverPont. Of Other equivalent software to Create your perceptual mop.
Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name.100a. Vegan. band Osten-UM. as well as the positiorrog statement and marketng strategy are rigM for the identified target market.
Develop your cornony's mission statement and company
Use el least flee (3) academic matron Miquentitative marketing research to detemline the lentility of your product / service. These manes should to industry specific and relate to your chosen product r Service. NON: vadpecue and Other Webaron 00 not quality OS academic resources.
Your assignment must follow those formatting requirements:
• Bo typed. double spaced. usng Times New Roman Sant isize 121, with me-inch margins on all sides: CitatiOnS and references marl 1010w APA Or etiroal-Speat format. Cheek with your professor (Or any addrcnal instructions.
• Include a Cover page containing the bee of tan assign ant. the Student's name. the ProfeSSMS name. the course silo. and the date. The cover page and the reference page we 110104M1103 mthen/SuRad assignment NIPS lenflOi
The swift Morse learning outcomes associated with this after/nerd are:
• Analyze the marketng framessek including the concepts of Me 5Cs. STP, and aPs.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate the baps lor market segmentation and approaches to Segnroltabon.
• Evaluate target customer segments and positioning products within these segments.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic Strategies fo COmPetirro
• Develop brandrig strategies for existing and new raoduets.
• Use technology end information resources to research *WM in marketing management.
• Wme clearly and concisely about marketing management Ming VMS wnung mechanics.
Gradrro for this assignment will be based on answer meaty. logic / organization of the paper, and language and wnting SNIP. uroro the renewing rulsoc round hank