Assignment : Your Marketing Plan - PowerPoint Presentation
Imagine that you are pitching your hypothetical service-based company's marketing plan to the Shark Tank Team for possible investment. Prepare a three to five minute presentation in which you present your full marketing plan from Assignments 1, 2, and 3.
Once you are ready to upload the presentation, view the Kaltura video tutorial. Please use the following naming convention:
• Title: Your First Name, Your Last Name - Shark Tank Investment Presentation Pitch
• Tags: MKT500, Shark Tank
• Description: First Name, Last Name - MKT500 Assignment
Tips to prepare for your presentation:
• Review materials thoroughly
• Be persuasive
• Be professional
• Be creative
• Have fun!
Create a two to five minute presentation in which you:
1. Present the major points of your marketing plan.
2. Present in a professional manner.
3. Use technology (e.g., i.e. naming conventions) to convey ideas.
4. Use proper grammar.
The specific course learning outcomes associated with this assignment are:
• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Develop strategies to assess performance and achieve marketing goals.
• Create an effective marketing plan.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate the basis for market segmentation and approaches to segmentation.
• Evaluate target customer segments and positioning products within these segments.
• Develop branding strategies for existing and new products.
• Develop pricing strategies and distribution channels for products.
• Analyze integrated marketing communications and its relationship to advertising strategy.
• Evaluate marketing research tools involved in the marketing process.
• Use technology and information resources to research issues in marketing management.