Advertising for international companies involves being aware of cultural differences. Use Wendy's Restaurant to identify advertising that is used in more than one country for similar, or the same, product or service. Examine the components of the advertisement, and then explain how and why it is likely to have been changed to reflect the local conditions.
Next, imagine that you are working in the human resources department for Wendy's Restaurant at its home location in the United States. You have been tasked with sending out a communication to employees both in the United States and in at least one other country. To communicate effectively, you decide that different versions of the same type of communication are needed, containing the same essential information or message. Provide an explanation for why the differences are needed, and illustrate the differences by drafting appropriate communications for each audience.