Marketing assignment:
Select a company of your choice that uses multiple forms of social media for its marketing strategy.
1. Describe the selected company including but not limited to its size, industry, main products / services and target market, and objectives.
2. Create an inventory of the company's existing social media platforms including name, type, and general description for each platform. Next, determine each platform's main purpose and analyze the main role and influence that each platform has on this company's marketing strategy.
3. Examine how each social media platform fits in the social media marketing strategy / plan in order to generate business for the company. Examine the main pros and cons of each platform regarding the company's marketing strategy. Justify your response.
4. Determine the type of social media platform that received the most activity both from the audience and within the company. Next, determine the type of social media that has the most positive influence regarding the company's market strategy. Provide a rationale for your response.
5. Propose one (1) overall strategy for the company's social media campaign in order to leverage the content to increase more customer usage. Provide a rationale for your response.
6. Examine the company's mobile computing technology within its marketing strategy. Next, suggest how you would use mobile computing for the company's marketing. Provide a rationale for your suggestion.
7. Use at least three (3) quality academic resources. Note: Wikipedia does not qualify as an academic resource.
8. Format your assignment according to the following formatting requirements:
a. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
b. Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page is not included in the required page length.
c. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.
Create a Video Marketing Campaign
Company Description
Thoroughly describe the selected company including, but not limited to its size, industry, main products / services and target market, and objectives. Simply highlight and retype over this information.
Social Media Inventory
Thoroughly create an inventory of the company's existing social media platforms including name, type, and general description for each platform. Thoroughly determine each platform's main purpose and analyze the main role and influence that each platform has on this company's marketing strategy. Simply highlight and retype over this information.
Platform 1: Name Here
Indicate this platform's name, type, and general description. What is this platform's main purpose within the marketing strategy and analyze the main role and influences that this platform has on the company's marketing strategy.
Platform 2 : Name Here
Indicate this platform's name, type, and general description. What is this platform's main purpose within the marketing strategy and analyze the main role and influences that this platform has on the company's marketing strategy.
Simply copy and paste the subheadings from above and paste below for each additional social media platform your business has.
Social Media Communities
Thoroughly examine how each social media platform fits in the social media marketing strategy / plan in order to generate business for the company. Thoroughly examine the main pros and cons of each platform regarding the company's marketing strategy. Thoroughly justify your response. Simply highlight and retype over this information.
Platform 1: Name Here
How does this platform fit inside of the overall social media marketing strategy to help generate business? What are the pros and cons of this platform regarding the marketing strategy? Justify your answer.
Platform 2 : Name Here
How does this platform fit inside of the overall social media marketing strategy to help generate business? What are the pros and cons of this platform regarding the marketing strategy? Justify your answer.
Simply copy and paste the subheadings from above and paste below for each additional social media platform your business has.
Most Active Platform
Thoroughly determine the type of social media platform that received the most activity both from the audience and within the company. Thoroughly determine the type of social media that has the most positive influence regarding the company's market strategy. Thoroughly provide a rationale for your response. Simply highlight and retype over this information.
Leverage Strategy
Thoroughly propose one (1) overall strategy for the company's social media campaign in order to leverage the content to increase more customer usage. Thoroughly provide a rationale for your response.. Simply highlight and retype over this information.
Mobile Computing
Thoroughly examine the company's mobile computing technology within its marketing strategy. Thoroughly suggest how you would use mobile computing for the company's marketing. Thoroughly provide a rationale for your suggestion. Simply highlight and retype over this information.
Conclusion
(Enter your conclusion here.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.