Assessment:
Instructions
SLIDE 1 Coca-Cola Company Overview
What are the various businesses that are part of the corporation's business portfolio?
Are the businesses positioned in similar or related product markets and industries?
Are there common capabilities used by each of the businesses or are the capabilities required for each difference very different?
Are the companies of more value given that they are part of this corporation or would they be more valuable as independent businesses?
Do the businesses within the company seem to have a good strategic fit with one another?
SLIDES 2-7 SWOT Analysis
• Examine the internal resources, capabilities, and competencies of the selected firm using key strategic management tools and models such as the VRIO Framework and Value Chain.
• Look specifically for capabilities that are required for the company's competitive advantage.
• Be specific about the firm's resources (both tangible and intangible) that seem most strategically important, now and in your vision of the company's future strategic development.
• Cleary state where firm Strengths and Weaknesses are found.
• Analyze the firm's external environment including its general environment, industry, and competitive position. Choose a strategic management model such as PEST analysis or Porter's Five Forces Model to use in this analysis. Clearly state where external Opportunities and Threats are found.
• Illustrate the key strengths, weaknesses, opportunities, and threats using a SWOT table. You might also develop a SWOT figure that depicts your findings in a way that allows for more effective integration and synthesis of your key ideas.
SLIDE 2 SWOT: Strengths
SLIDE 3 SWOT: Weaknesses
SLIDE 4 SWOT: Opportunities
SLIDE 5 SWOT: Threats
SLIDE 6 Strategic Management Tools
SLIDE 7 Strategic Management Model
SLIDE 8 Strategic Actions Based on SWOT Analysis
• Relate the SWOT analysis to the key strategic actions the selected firm could take to further its alignment and long-term success.
• How can you relate internal strengths and weaknesses with opportunities and threats in the external environment? Are there capabilities that need to be enhanced in order to capitalize on opportunities or reduce threats? Are there capabilities that can be divested because they are no longer needed in the current or projected environment?
• What are the strategic actions that would align specific strengths and weaknesses with specific opportunities and threats?