Assignment Task: Elevator Pitches and Case Discussions
Task:
This assessment is primarily about 'doing' management work through structured online conversations. Your online conversations for this assessment involve critical thought about the knowledge gained in the subject and its practical application to solving real problems.
These management problems are posed within the subject topics, in two forms - elevator pitches and case discussion activities relating to mini case studies. You will be able to practice these activities in Topics 1 to 5.
There are two parts to this task.
A. Complete two (2) elevator pitch responses and two (2) case discussion activity responses, as follows:
a) two(2) elevator pitch responses from Topic 6 to 8 (5 marks each, total 10 marks)
b) two(2) case discussion activity responses from topic 7 to 11 (10 marks each, total 20 marks).
Elevator pitch responses:
Elevator pitch responses involve critical thinking on the question and appropriate professional communication taking into account the context of the elevator pitch scenario.
Case discussion activities:
Each case discussion activity has specific questions for you to address. Your response to the case discussion activity must be more substantial than the elevator pitch, demonstrating that you can apply knowledge from the topic in a critical way. There isn't usually one correct answer to the case discussion activities; hence, the scope for critical thought. The maximum word count for each case discussion activity response is 500 words.
References are required: citations within the body of the text, and a reference list. At least two professional or academic references must be included.
Submitting your completed package
To complete this task, you must submit a complete package of your work by the due date in MS Word only. The complete package of you work must be presented in the following format.
- A title page, showing the assessment number and title, the subject code and title, your name and your student number;
Learning outcomes:
- be able to reflect on and develop their own management competencies required for today's complex, diverse and globalised workplace.
- be able to research and communicate effectively and professionally in a variety of organizational settings.
- be able to reflect critically on management issues such as ethics, sustainability, innovation & digital disruption and how they are shaping 21st century organisations.
Assignment Task: Evaluating marketing strategy and recommendations
TASK:
The Chief Marketing Officer (CMO) liked your Market analysis and STP report, especially your considerations around the factors affecting consumer decision making. They have asked you to review their overall marketing mix and current strategies, then make recommendations for improvements. You have been asked to present your findings to the board at a digital meeting.
Incorporating theoretical concepts into your discussion from your textbook and well as other theoretical sources and secondary research, please discuss the following:
1. Outline and describe the 8ps of the marketing mix concepts theoretically and apply the components to one of your product offerings. It is recommended to narrow your analysis to a product line where multiple products exist. As part of your application be sure to explain and evaluate all of the 8ps' of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence).
2. Given your evaluation of your overall marketing strategies, the competition and broader contemporary issues facing marketers today, provide recommendations for your organisation. Your recommendations should focus on each of the 8ps and illustrate how contemporary issues may impact on your organisation and its marketing strategy.
For example, for this report, contemporary issues may include, but are not limited to, Corporate Social Responsibility, social media interactions, advances in technology, ethical concerns, environmental concerns and globalization etc. Higher marks will be awarded to a student who is able to identify the contemporary issue/s and be creatively involved in the discussion.
You should develop a 10 minute video presentation and submit this to Interact 2 as well as submit the PowerPoint slides to Turnitin. The video presentation must incorporate your slides
This assessment task will assess the following learning outcome/s:
- be able to assess and explain the nature of marketing and marketing management in contemporary organisations.
- be able to apply the marketing mix and aspects of branding and positioning to a specific target market and be able to evaluate competitors' programs.
- be able to discover and evaluate how contemporary issues of environment, social media and other technology, society and Corporate Social Responsibility (CSR) might affect marketing.
Case discussion activity: Can you win back online shoppers?
Use this topic's information on organizational planning, and other sources that you find to answer the following questions.
Question 1: What conflicting values are evident in this case?
Question 2: What advice would you give the Board regarding a way forward that resolves the values conflict?
Question 3: What management competencies do you believe this case highlights that are important for the 21st century leader-manager in VUCA world?
Case discussion activity: Can a strong culture be too strong?
Using the knowledge that you have gained from the topic and other resources that you locate, answer the following questions:
Question 1: What conflicting values are evident in this case?
Question 2: What advice would you give Indira Pandit and Sudhir Gupta about a way forward that resolves the values conflict?
Question 3: What management competencies do you believe this case highlights that are important for the 21st century leader-manager in VUCA world?
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