Question 1. You mention that the mission statement is not the first thing you look for when evaluating a company as a customer. Would you look for the mission if you were applying to work for the company? What would be some consequences of having employees whose personal values don't line up with the mission and vision of the company?
Question 2. You say that when it's properly communicated, every employee should know the mission of the company. What are some effective ways to communicate the mission and vision? Are there any particularly poor methods of communication to stay away from, or is any communication better than no communication?