Marketing
800-1,000 WORDS
Develop a brief customer profile for your client. The profile will include the following:
• Choose 2 new customer segments for the newly repositioned brand, and name them. You can make up a name based on their characteristics. For example, if you were selling a coffee brand, you might have Serious Sippers as a customer segment and Dabble Drinkers as a second segment.
• Identify the primary and secondary markets.
o The primary market is often larger than the secondary market. These customers are often the primary users of the product.
o The secondary market can include in-between customers who might occasionally use or be interested in the product.
• Detail the demographics and the psychographics of both segments.
o Include the basic characteristics of your current and potential customer, such as age, income, education, and geographic locations.
o Evaluate your customers' lifestyles, such as hobbies and other interests.