Assignment:
DIS 1
Please respond to the following: "Understanding Customer Wants and Needs and PEST Analysis"
• Argue whether or not you believe that health care marketers must understand customers and their perceptions of product offerings in order to effectively monitor prowess at addressing and satisfying customer wants and needs. Provide an example of your argument in
action to support your rationale.
• Assess the value and importance of a PEST Analysis as a tool for mentoring and evaluating the macroenvironment. Provide at least wo specific examples of PEST Analysis that apply within a health care organization with which you are familiar.
2 PAGES
DIS 2
Please respond to the following: "Michael Porter's Five Forces Model"
• Examine the key reasons why intense competition and rivalry characterize the health care industry. Suggest one (1) example to support your rationale.
• Appraise the value and importance of Michael Porter's Five Forces Model as a tool for facilitating the understanding and addressing of the competition within the health care industry. Provide at least two (2) specific examples of Michael Porter's Five Forces Model that apply within a health care organization with which you are familiar.
2 PAGES
DIS 1
Please respond to the following: "Competition Model"
• Justify the fundamental reasons that marketers should closely monitor the actions of rivals in order to proactively address developing issues, events, and circumstances. Provide one (1) example of such successful close monitoring to support your rationale.
• Evaluate the value afforded by Lehmann and Winer's Level of Competition Model as an instrument for engendering the accurate identification and understanding of competition within the health care industry. Provide at least two (2) specific examples of Lehmann and Winer's Level of Competition Model that apply within a health care organization with which you are familiar.
2 PAGES
DIS 2
Please respond to the following: "Marketing Management Tools"
• Based on your review of the Learnscape scenario titled "Learnscape 2: Patient Engagement", analyze the benefits afforded to health care marketers that understand the importance of establishing core values that guide health care organizations in their strategic and tactical pursuits. Determine whether you believe the relationship between core values should stay the same over time or should change over time. Provide one (1) example of such a relationship between core values to support your rationale.
• Appraise the value offered by Leonard Berry's Success Sustainability Model as a management tool for communication drivers of excellence that will yield sustained success. Provide at least two (2) specific examples of Leonard Berry's Success Sustainability Model that apply within a health care organization with which you are familiar.
2 PAGES
Week 9
DIS 1
Please respond to the following: "Marketing Strategy and Planning Tools"
• Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one (1) example of such recognition of value to support your rationale.
• Evaluate the value of Michael Porter's Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations. Provide at least two (2) specific examples of the Michael Porter's Value Chain Model that apply within a health care organization with which you are familiar.
2 PAGES
DIS 2
Please respond to the following: "Generic Strategies and Balanced scored Card"
• Determine whether or not you believe the process of formulating strategy in the health care industry is complex. Justify your response with at least one (1) example of a situation or scenario that supports your position.
• Assess the degree of guidance provided by Kaplan and Norton's Balanced Scorecard as a management tool for guiding health care marketers in performing strategic management duties and responsibilities. Provide at least two (2) specific examples of the Balanced Scorecard Model that apply within a health care organization with which you are familiar.
2 PAGES