Evaluate the pros and cons of redboxs strategy


Case Study Assignment

Redbox has enjoyed explosive success in deploying movie rental kiosks, but will its success be sustainable? In this, you will be required to evaluate and analyze the pros and cons of Redbox's strategy. You may elect to perform a SWOT analysis and identify the strategic issues that Redbox management needs to address so that the company can remain competitive. Your evaluation and analysis must include:

· New Strategic plans and recommendations for competing in the future

· Significant Research to support and/or justify your plans and recommendations

· A plan to mitigate some of the effects of Porter's five competitive forces

· A plan for implementation

Part 2:

Write a half page conclusion reiterating the concepts learned from below subjects:

Finance for Managers

Global Economics

Marketing Strategy & Consumer Behavior

Leading Change

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Evaluate the pros and cons of redboxs strategy
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