Assignment: Email and Newsletter Strategy for Amazon
Review the website you selected for your assignment. (Amazon)
Create a 16- to 20-slide Microsoft PowerPoint presentation with speaker's notes about your selected website in which you complete the following:
• Assess the pros and cons of using an e-mail or newsletter strategy to help build and maintain a core customer base.
• Describe any content and/or strategies you believe will help improve customer e-mail open rates and interaction.
• Explain how this e-mail/newsletter strategy can be integrated with other social media marketing efforts and online communities to improve brand recognition and website performance.
• Evaluate the metrics that should be used to measure the success of the new strategy and processes (i.e., how will you know if your proposed marketing efforts are making an impact?).
• Recommend a plan for moving from the current marketing strategy to your proposed strategy.
• Assess whether new target customers, products, or services should be included in this updated marketing plan.
• Summarize the main points of your strategy and include one-, three-, and five-year projections for the growth you believe will result from the implementation of your strategy.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.