Question: National Campaign Evaluation
Assignment Sheet: 1. You have been assigned a branded product. See below. Your first task is to find 3 ads from a recent campaign for that product/good/service. These ads can be print, TV, radio, interactive, outdoor, etc. When you turn in your campaign analysis post, include either links, photos or some sort of reproduction of each of the ads.
2. In a post (paper length approximately 5 pages double spaced) evaluate the campaign andanswer the following questions:
A. What is the product/good/service? Where might it be sold? What is its price point? When/where might the product be used? By whom?
B. Who is the target market for this product/good/service? For each of the ads, who is the target audience? Are they the same? In each ad, which type(s) of market segmentation do you believe the marketers used and why?
C. What are the key benefits being communicated in each of the ads? Are they the same? How are the ads positioning the brand in the marketplace? Are all the ads accomplishing this in the campaign? How is the creative strategy communicating these key benefits? Do you believe it is effective? Why or why not?
D. Evaluate the media plan based on the three ads you've examined. Think about where you found them/where they would be placed. Do you believe the media plan will reach the intended target? Do you believe the media plan is emphasizing continuity, reach or frequency? Why?
Product Assignments
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Number
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Product
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1
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Old Spice Swagger Body Wash
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2
|
Crest 3-D White Strips
|
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3
|
Subaru Outback SUV with Eyesight
|
|
4
|
LaCroix Sparking Water
|
|
5
|
Beats by Dre Wireless 3 headphones
|
|
6
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Rockstar Pure Zero energy drink
|
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7
|
Bounce Free & Gentle dryer sheets
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8
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Ben & Jerry's Ice Cream Pint Slices
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|
9
|
Roku TV
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10
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Dyson Pure Cool Link air purifier
|
|
11
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YakTrax Pro Traction cleats
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12
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KitchenAid Artisan Tilt Head Stand Mixer
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Information related to above question is enclosed below:
Attachment:- Com380Final.rar