Homework: Social Media- Principles of Marketing
Digital technology, including social media, has changed how we communicate, deliver and receive information, access entertainment and shop (Armstrong& Kotler, 2017, p.23).
Instructions: In this homework, you will select a company which is using social media platforms such as Facebook, Twitter, Instagram, YouTube, etc. and address the following points:
• Provide an introduction to the company, the needs/value they are serving, their target customer and the social media platforms they are utilizing. If they are using multiple platforms, list them here and then choose 1 to evaluate in the next section.
• Evaluate the effectiveness of the social media platform you chose in building and maintaining customer relationships while providing information about the brand.
• Evaluate the effectiveness of the company in creating customer engagement. How does their branding message align with the company's marketing mix?
• Based on your observation, do you think social media is a positive return on investment for the company? Why or why not?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.