Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.
Develop a less than 1,100-word analysis that includes:
Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
Explain how the packaging you will use for your product or service will add value.
Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.
Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.
Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
Prepare a 10- to 15-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.
Compile the information presented in your previous papers.
Include the following in the presentation:
Explain your promotional strategy for your product or service.
Include how you will use at least three of the following elements:
Advertising
Public relations
Digital marketing, including social media
Sales promotion
Direct marketing
Event marketing
Outdoor
Develop an initial budget for your plan.
Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
Provide justification for your choices.
Explain the evaluation and control methods you will use to measure the success of your plan.
Format your assignment consistent with APA guidelines