Evaluate microsofts strategy in good and poor economic times


Questions

1.Evaluate Microsoft's strategy in good and poor economic times.

2.Discuss the pros and cons of Microsoft's most recent "I'm a PC" campaign. Is Microsoft doing a good thing by acknowledging Apple's campaign in its own marketing message? Why or why not?

Attachment:- microsoft.rar

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Marketing Management: Evaluate microsofts strategy in good and poor economic times
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