Assignment:
Find 3 companies, one of which must be non-US-based, with operations in more than one country, or region of the world. Using articles from the library's full-text databases and the companies' Web sites, prepare an analysis of the companies and their multinational marketing strategies. Your analysis should include:
•https://search.ebscohost.com.proxy.cecybrary.com/login.aspx?direct=true&db=dmhls&AN=5B0A0C20-9BB6-4284-A575-AC0F2261F45C&site=ehost-live
• Brief company profile
• Scope of operations (e.g., manufacturing, research & development, sales office and/or service representation)
• Marketing strategy for each of the countries/regions in which it operates
• Differences among the company's marketing strategies per country/region (e.g., how differences in cultural values affect product development)
• Similarities among the company's marketing strategies per country/region (e.g., they may use local advertising agencies to produce their advertising campaigns)
Explain cultural diversity and ethnicity, race, class, and gender perspectives as they relate to international markets.
Evaluate marketing strategies of multinational corporations.
Describe some of the basic issues involved in developing and executing an international marketing strategy.
Your report MUST include a reference list. All research should be cited in the body of the paper. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper.