Assignment: Stakeholder and Community Engagement
Word Limit: 4000 words.
Learning outcomes assessed:
1. Identify and critically evaluate key stakeholders for a given situation by the use a range of techniques.
2. Utilise issues identified in Stakeholder analysis to develop and prioritise stakeholders and predict behaviour
3. Select and identify appropriate communication strategies and assessment approaches to form and maintain stakeholder and community engagement
This coursework is worth 100% of the total marks for this module.
Stakeholder involvement in business management has taken a dramatic turn in recent years in that its influence on managing business activities and project cannot be overlooked. Any individual or groups who have an interest in the organization's activities is considered to be a stakeholder. A stakeholder is typically concerned with an organization delivering intended results and meeting its financial objectives. In general, stakeholders are classified as internal, external or connected depending on position relative to the organization. It is extremely important to identify and balance the demands of these stakeholder groups and to act responsibly to all of them in order to maintain and achieve an effective relationship with the business's success and community satisfaction.
Deliverables:
You are required to produce a 4,000-word report detailing:
• Identify and critically evaluate the functions and importance of the various stakeholder groups.
• Critically analyse the strategies needed to predict individual stakeholder's behaviour and develop an effective community engagement plan.
• Critically evaluate appropriate communication strategies that will maximise the purpose of both external and internal stakeholder.
• Critically examine the relevant social network platforms that could be engaged with to provide leverage to a successful project implementation.
• Evaluate stakeholder management theories and explain how they can help predict stakeholder behaviour
Structure of report
Executive Summary
This provides a quick overview or synopsis of the report, summarising the essential parts. It outlines the following information:
• the purpose of the report
• the methods used to conduct the research
• the result of the research
• the conclusions drawn from the research
• Recommendations for future actions.
Contents page
List of numbered sections in report and their page numbers
Introduction
This should introduce the topic or problem and any key information required to ‘set the scene' for your reader, including explaining the scope of the report.
Literature review
You should aim to review a variety of sources on the topics of who a stakeholder(s) is/are and explanations of how to identify them as well as why they are important to a project that is being carried out. What has been written on the subject? How do sources compare? How are the concepts defined and explained?
Sources include material available in the library and online, such as books, journals, websites, archives, newspapers and other written and non-written sources, including previous reports etc. This should include definition and explanation of the key concepts of the stakeholder theory.
Critical Analysis, evaluation and examination
Attempt to make a connection to the concept of 'stakeholder' and Community engagement. Look in depth at each part using supporting arguments and evidence for and against as well as how these interrelate to one another.
Give your verdict as to what extent a statement or findings within a piece of research are true, or to what extent you agree with them. Provide evidence taken from a wide range of sources which both agree with and contradict an argument. Come to a final conclusion, basing your decision on what you judge to be the most important factors and justify how you have made your choice.
Ensure all the deliverables are treated in your literature review with relevant headings.
Be as detailed as possible (provide references, evidence and research).
Conclusion
This section sums up the implications of the findings, identifying the main issues brought to light by your research and how these relate to the original coursework brief.
Bibliography
List of reference material consulted during research for report.
Appendices
Any information used to complete this report but was not presented in the report.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.