New Product Launch Marketing
Executive summary
Situational analysis
Market growth potential and competitive analysis
Segmentation, target market, and positioning
Pricing and distribution strategies
Marketing communication plan -
Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)-Intended marketing objectives for Y1, Y2, and Y3
Implementation milestones -
Evaluation and control metrics and methodology to measure performance -
Contingency planning -
Finalizing PPT and submitting