Pitch your Learning Team's new product to the class using a Microsoft® PowerPoint® presentation of 10-15 slides.
Include the following key components from your New Product Launch Marketing Plan:
Executive summary
Situational analysis
Market growth potential and competitive analysis
Segmentation, target market, and positioning
Pricing and distribution strategies
Marketing communication plan
Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
Intended marketing objectives for Y1, Y2, and Y3
Implementation milestones
Evaluation and control metrics and methodology to measure performance
Contingency planning
The class will act as a group of potential investors, and will provide feedback on whether they would invest in the new product your
team has prepared to launch for your marketing plan.
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