Evaluate a product mix and promotion strategy


Beeline Manufacturing produces two types of industrial ventilation machines: heavy-duty and standard. The assignment basis for overhead costs has always been direct labor hours. For 2013, Beeline compiled the following data for the two products:

                                                                    Heavy-duty    Standard
Sales in units                                                      4,000         45,000
Sales price per unit                                          $12,000.00    $9,900.00
Direct material and direct labor costs per unit      $3,900.00     $3,100.00
Manufacturing overhead costs per unit                 $ 1,950.00    $2,350.00

Last year, Beeline purchased an expensive robotics system to allow for more complex products in the heavy-duty line. The CFO suggested that an ABC analysis could be valuable to help evaluate a product mix and promotion strategy for the next sales campaign. She obtained the following ABC information for 2013:

Activity    Cost Driver    Cost    Total    Deluxe Standard
Setups    # setups    $ 1,200,000    500    410    90
Machine-related    # of machine hours    $ 59,800,000    500,000    250,000    250,000
Packing    # shipments    $ 104,550,000    255,000    45,000    210,000

Question 1. Using the current cost system based on direct labor hours, what is the estimated total cost of manufacturing one unit for each type of ventilation machine?

Question 2. Using the current cost system based on direct labor hours, what is the estimated profit per unit for each type of machine?

Question 3. Using the activity-based costing data presented above, compute the cost driver rate for each overhead activity.

Question 4. Compute the revised manufacturing overhead cost per unit for the heavy-duty machine.

Question 5. Compute the revised total cost to manufacture one unit of the heavy-duty machine.

Question 6. Compute the revised profit on one unit of the heavy-duty machine.

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Accounting Basics: Evaluate a product mix and promotion strategy
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