Ethics in the current marketplace


Problem: Four potential markets for microcomputers for expansion include Toronto (Canada), Paris (Europe), Tokyo (Japan) and New York (United States). Discuss the challenges of values based business decision making ethics in the current marketplace. Assess the current social and political climate of each. The three that are the best fit for this company are New York, Toronto, and Tokyo for the company based on the comparison to company values. Create recommendations that include a detailed rationale for your three choices.

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Marketing Management: Ethics in the current marketplace
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