As a CPA you are in charge of a small tax advisory firm providing services to individul taxpayers, a substantial group of whom is high-wealth. Your firm is experiencing new pressures from the changing marketplace. New, non-CPA market competitors and competition from do-it-yourself tax preparation software packages have had a negative effect on your bottom line. Because of these pressures, you are looking at ways to reduce costs. To expand your business and continue successfully you must consider employing non-CPAs. Explain economic issues that bring concern to pricing your services and products. What ethical challenges will you face in hiring non-CPAs? What standards apply?