Estimate cost of equity using dividend growth model


Annual dividends for Adams Mills are as follows:

year 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
div. .00 .10 .10 .10 .10 .10 .10 .12 .15 .17 .21

At the end of 1994, the price of Adam Mills' stock was around $14, and earnings per share for 1994 were $1.28. The risk-free rate was 7% and the Beta was .90. Estimate the cost of equity (Ke) using the dividend growth model, the earnings yield model, and CAPM (assume a 5% market risk premium).

I only need help with the dividend growth model. I correctly calculated the growth rates (g) but can't get the cost of equity (Ke).

The growth rates are as follows:

year 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
g in% n/a 8.59 9.72 11.18 13.16 16.00 20.38 20.51 18.32 23.53
Ke in% n/a 10.22 11.36 12.85 14.86 17.74 22.19 22.31 20.10 25.38

How did they get Ke? The formula Ke=(D1/P0)+g doesn't seem to be helping me. Am I wrong to be using $14 for P0? What else would I use?

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Accounting Basics: Estimate cost of equity using dividend growth model
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