Business Model Analysis
The start-up business model
End Outcome: The formulation of a new, innovative business model for a new company.
Brief:
In pairs, you must place yourself in the position of an entrepreneurial partnership looking to start a new venture. Develop and describe an innovative business model. In doing so, you must:
1) Provide a background of the proposed start-up opportunity.
2) Undertake a business model canvas study. (Note: It is strongly recommended that you use the business model canvas diagram in this section of the assignment)
3) Identify four to six key components of the canvas, and provide an in-depth analysis of each component’s role and its importance to your business model. In doing so, you should:
4) Illustrate how this new and innovative business model fits into the current market
that you use the business model canvas diagram in this section of the assignment .analysis of each component's role and its importance to your business model. In doing so, you should:
a) Describe each component
b) Justify why you have chosen it as a key element
c) Demonstrate why and how each element is important to the business'success
4) Illustrate how this new and innovative business model fits into the current market environment.
Hints:
- Remember that a business model is about where you get the product from, how you generate revenue, and who you sell the product to.
- Utilise the expertise, experience or skill-set of your partner. As you would have learnt by now, it is often beneficial to create strategic partnerships in order to be more efficient. Use this opportunity to develop a meaningful working relationship with another student.
Assignment requirement
Suggested Word Count: 3000 words
• All work must be referenced using the Harvard /APA method.
• Provide a reference list .