Element of audience analysis


Assignment:

Q1. Ben had to give the same presentation to two groups of people. Yesterday the group consisted of 100 people. Tomorrow the group will only be approximately 15 people. How might Ben change his message and delivery style for tomorrow's presentation?

a. Involve the audience less by using a more lecture oriented style

b. Move the presentation to a smaller room and use a more conversational style

c. Use more enhanced visual aids and a better sound system

d. Ben should not change his message at all because both groups have the same demographics

Q2. When you are going to give a presentation and you ask yourself questions like, 'Why is the audience here?' and 'What do they hope to gain by being here?' you are thinking about which element of audience analysis?

a. Speaker background

b. Audience knowledge of the subject

c. Audience values, motivation, and expectations

d. Audience demographics

Q3. It would be important to think about your audience's values and attitudes before presenting to them a speech about government policymaking.

a. true

b. false

Q4. It is usually abnormal for a speaker to feel anxiety before giving a speech or making a presentation.

a. true

b. false

Q5. The amount of ________ that a person has can influence the complexity of the points, the language used, and the kinds of sources cited by the speaker.

a. Bias

b. Culture

c. Education

d. Money

e. Children

Q6. When Robert, the supervisor, speaks to his employees, he says things such as, 'We will all succeed this quarter because we have worked so hard,' and 'We will give out bonuses to all team members when all of us have finished with our sections of the project.' Robert employs which language technique in his speech?

a. Esoteric wording

b. Effective vocal delivery

c. Extemporaneous delivery

d. Relational language

Q7. Which method of delivery involves reading a speech word for word?

a. Memorized

b. Manuscript

c. Extemporaneous

d. Impromptu

Q8. Visual aids rarely enhance a message; the main advantage is that a visual aid will keep the audience's attention longer.

a. true

b. false

Q9. An effective speaker will never use any 'big words' in order that the message is understood completely.

a. true

b. false

Q10. Mark was called on yesterday in the managers meeting by his supervisor to talk about the recent downsizing of his staff. When Mark spoke, he most likely used which style of delivery?

a. Impromptu

b. Planned

c. Extemporaneous

d. Memorized

Q11. Which of the following statements is true about choosing a topic?

a. You should always pick a topic that you already know a lot about in order to avoid having to do any more research.

b. It only matters if the topic is interesting to the audience, not necessarily to you.

c. It should be broad in order to keep the audience interested without boring them with details.

d. It should interest both you and the audience.

Q12. A thesis statement is best described as the desired outcome of the speech.

a. true

b. false

Q13. There are four kinds of purposes to choose between when preparing a message.

a. true

b. false

Q14. Colleen wanted to build rapport with her audience during her introduction. Which of the following statements would suffice for this purpose?

a. 'It is likely that much of this material is going to be information that you already know. Hang in there and I will move through it quickly.'

b. 'I have done extensive research into this topic.'

c. 'I am glad that we have this time together in order to discuss the things that are important in our community. I know that we share many of the same concerns.'

d. 'I am so very glad that you are all here today because I am going to tell you many things that you have never heard of before.'

Q15. After you analyze the audience, the next step in creating an informative speech is to select a topic.

a. true

b. false

Q16. Social judgment theory uses the areas of latitude, rejection, and beliefs to increase persuasiveness.

a. true

b. false

Q17. When Rod had to persuade the management of his corporation to change the computer system that was currently in use. He pointed to evidence such as the lack of good software, the expense of everyday use, and the many errors that resulted because of the current system. What type of evidence is Rod using?

a. Classified applications

b. Sign reasoning

c. Analogy

d. Fallacy reasoning

Q18. If Adam is going to give a speech to an audience who is highly motivated, he could order his arguments in which order?

a. Offensive

b. Anticlimactic

c. Defensive

d. Climactic

Q19. When people are content with a decision, they then feel the need to rationalize.

a. true

b. false

Q20. Successful persuasive speakers will never present both sides of an issue because presenting the negative side would undermine the speaker's message.

a. true

b. false

Q21. When an audience is unmotivated or when the speaker's credibility is low, it is best to order the arguments in which order?

a. Motivational

b. Climactic

c. Anticlimactic

d. Defense

Q22. The sales as motivation perspective relies on the fact that one is able to find and train highly motivated and self-managed salespeople.

a. true

b. false

Q23. It is imperative that at the end of a sales interview you ask for commitment, something that is often left undone.

a. true

b. false

Q24. If a customer has objections to your product or service, you should leave without pressuring them or asking them additional questions in order to avoid an uncomfortable situation.

a. true

b. false

Q25. Interest, persuasion, decision, implementation, and confirmation are the five stages in the decision process of the Diffusion of Innovation Perspective.

a. true

b. false

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Business Management: Element of audience analysis
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