Efficiently managing globally dispersed cross-expertise teams is an increasing challenge facing international organisations. The rapid emergence of digital cultures and trends requires these companies to develop new and engaging business models in ensuring a competitive advantage. For example according to a Gallup Employee Engagement Index (Q4 2010), 72% of employees have been found to be either actively disengaged or not engaged at work. This has an impact on the management of globally dispersed teams in an international setting. For your report you are required to select an organisation engaged in an international venture in one of the following sectors
- Education & Training
- Software Development
- Call Centre Offshoring
Based on your chosen organisation you are required to complete an analytical report supported by academic research focusing on the following points:
1. Cross-Border Management / Cultural Dimensions.
2. Enterprise Gamification.
In completing your report you should draw on existing international management literature, academic research and theory to critically evaluate cross-border management, cultural dimensions and gamification challenges by analysing and discussing the various approaches between the company's headquarters and its international venture.
Your report should be guided by relevant theories and concepts and it is important to include academic research to underpin your analysis and critical findings where applicable. Initially refer to appropriate books/journals.
Criteria Description and understanding of key concepts for managing across borders. Analysis of challenges and application of relevant concepts/models.
Structuring and presentation of material.
Use of English grammar, punctuation, spelling, attention to detail.
Appropriateness and use of relevant and current literature and thoroughness of referencing and use of Harvard referencing system.
This assessment is testing Module Learning outcomes:
- Critically evaluate the relationship between the organisation and its international environment.
- Critically analyse contemporary issues, challenges and problems relating to business and management that impact on business and the role of business managers.
- Justify the application of cross-cultural management models and techniques to a range of international business contexts.