Solved: Efficiency of the antiabortion commercial, Marketing Management

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Efficiency of the antiabortion commercial

Problem:

A pro life-group wanted to test the effectiveness of an antiabortion commercial. Two random samples, each of 250 respondents, were recruited in Atlanta, Georgia. One group was shown the antiabortion commercial. Then, attitudes toward abortion were measured for respondents in both groups.

What would be the independent and dependent variables?

In this experiment and what type of potential threats to external and internal validity in this experiment?

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Marketing Management: Efficiency of the antiabortion commercial

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