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Effectiveness of red bull sponsorships

Problem 1. Discuss the effectiveness of Red Bull's sponsorships. For example, Bull Stratos. Is this a good use of Red Bull's marketing budget? Where should the company draw the line.

Problem 2. Should Red Bull do more traditional advertising? Why or why not.

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Marketing Management: Effectiveness of red bull sponsorships

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Marketing Management: Effectiveness of red bull sponsorships

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