Effect of the jon stewarts the daily show



A study of the effect that Jon Stewart's The Daily Show had on the American public indicates that while viewers were more cynical about the electoral system and news media, "viewers of The Daily Show reported increased confidence in their ability to understand the complicated world of politics." (Baumgartner and Morris, 2006)

What is it about shows like The Daily Show, The Colbert Report and John Oliver's "Last Week Tonight" that attracts younger viewers? Are there any current types of media that grab your attention and appeal to people your age? Where do you get your news? If you had a chance to develop a media strategy that would appeal to people your age, what would you do?

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