Increasing Sales Through Customer Service
you can measure your success in a variety of ways. For starters, since member referrals increase when customer service is working, each new member should be asked to fill out a quick form to determine how that person learned about your business. Here are several other ways to measure the effectiveness of customer service:
Focus groups
Customer satisfaction surveys and inventories
Advisory boards
Management by wandering around
Suggestion box
For this week's posting, respond to the following discussion questions below:
Which of these methods (from the list above) would you think would be the most effective and why?
How would you use these tools to measureand evaluate your program quality?
How would you report these findings to senior management?
Lastly, what impact does focusing on Customer Service have on Increasing Sales?