Team assignment :
. (no more than 1 page each) covering the following:
1. Explain what you learned that adds new understanding to product development and/or product management (this week's topics);
2. Explain the role of the jobs-to-be-done framework and how it can be used for segmentation and targeting (in the "science of marketing");
3. Include examples from real companies (that you can get anywhere, except the article itself -- get from our textbook, the internet, practical experience, etc.) that illustrates the points in the above questions.
Hint: The jobs-to-be-done framework is also covered in my virtual lecture slides in week 2, but it is not in the textbook.
Here are the sections from which team members can choose:
- Article Introduction
- Stage 1: Identifying Demand
- Stage 2: Optimizing Solutions
- Stage 3: Capturing Value
- Stage 4: Defending Share
- Stage 5: Revitalizing Growth
- 6: Doing the Job of Finding the Job
Each team member only has to cover one (1) of the above topics.
Attachment:- escaping_the_marketing_morass-6.rar