(a) What is Marketing Analytics?
Drawing upon Web searches, tell us what you think about marketing analytics. How does marketing analytics help with decision making about the marketing mix (four Ps)? How does analytics contribute to the definition of competitive strategy.
(b) Marketing Plans and Business Strategy:
What are the components of a comprehensive marketing plan? Drawing upon your experience, provide examples of products that have failed due to a lack of planning or poor business strategy.
(c) Limits of Market Research:
On April 23, 1985, Coca-Cola Company introduced “New Coke,” replacing the original Coca-Cola formula with a sweeter variation. Reviewing the facts of the case, do you feel that this decision was a failure of marketing research, as some have described it?