Read the case study
"Is Beauty More Than Skin Deep?" Once you have read and reviewed the case scenario, respond to the following questions, with thorough explanations and well-supported rationale.
1. Dove's campaign assumes that advertising has the power to determine what we find attractive or unattractive. Do you agree?
2. Some people argue that fashion products are "aspirational"; they encourage consumers to think about what they could be rather than what they are. Do you believe this is true? Reflect upon your own buying habits in this area with respect to the self-concept and ideal self.
3. Discuss how the hierarchies of effects within this particular industry might affect consumer buying decisions.
4. Examine three personality characteristics identified in the textbook in Chapter 7 that would evaluate this Dove campaign differently. Why do they view the campaign differently? How might this affect the marketing team at Dove? What would you recommend?
Your response should be a minimum of three pages, double-spaced, excluding the cover and reference pages. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.