Marketing Analysis
Customer Relationships
For this discussion you can choose which question you respond to. Feel free to respond to both, however only one is required. Please respond to ONE of the following questions:
Question A
Given the commoditized nature of many markets today, doescustomer relationship management and associated focus on quality, value and satisfaction - make sense?
If price is the only true differentiation in a commoditized market, why should a firm care about quality?
Explain.
150 words minimum