Discussion question:
1. Think about the organizations you do business with on a regular basis. Does that company offer a customer communication preference center? If so, how has this benefited you as a consumer? Have you noticed the marketing communications are more or less relevant? Do you think this is an effective marketing tool? What do you think the challenges are to the organization to provide a preference center?
2.why do you think it's necessary to integrate mass, direct, interactive and internal marketing? Do you think it's always necessary to have an integrated marketing approach? Why or why not?
3.Do you think that an effective sales force can be trained or developed -- or do you think that the best sales people have an innate talent, personality and interpersonal skills developed over their lifetime that allows them to be successful? Be sure to support your position with properly cited research and data.