Do you see any disadvantages to scanner-based marketing, Operation Management

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Do you see any disadvantages to scanner-based marketing

1. Do you see any disadvantages to scanner-based marketing research?

2. Why is competitive intelligence so hot in today's business environment?

3. Is it possible for marketers to reconcile the desires of consumers looking for the "next big thing" with those of consumers who like their product or service the way it is? Explain.

4. Is it possible to make a homogeneous shopping product into a heterogeneous shopping product? Think of examples such as flat-panel tvs and front-loading washers.

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Operation Management: Do you see any disadvantages to scanner-based marketing

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Operation Management: Do you see any disadvantages to scanner-based marketing

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