One of the challenges of Internet marketing is figuring out how to target the millions and millions of anonymous Internet users. Cookies have proven to be a very useful tool to identify these users—at least to the degree that ads can be served that match with their Internet browsing history. Complete the following assignment:
Review the NBC News article titled Twitter Rolls Out Cookie-Based Ad Targeting (Links to an external site.)Links to an external site. and respond to the following inquiry points:
Behavioral ad targeting is especially important on the Internet.
Explain why and give a hypothetical or real example from your own experience.
In your opinion, how does Twitter’s plan, as described in the article, put behavioral ad targeting to work?
Do you believe this will be effective?
Why do you feel this is effective or ineffective?