Dividend growth model or capital asset pricing model


Case Scenario:

Do you feel that the Dividend Growth Model or the Capital Asset pricing Model is more accurate in determine the cost of a firm's common equity? Defend your answer.

Mini Case: After collaborating with people form your finance department, you have completed the analysis of purchasing five new delivery trucks. Using your firm's weighted average cost of capital, it appears that there is not a fleet of trucks that can be purchased that has a positive NPV. Your boss tells you that you should be using the cost of a truck loan (6%) rather than the weighted average cost of capital (14%) to analyze this purchase. By using 6%, even the purchase of Volvo trucks has a positive NPV. Using WACC you can not even justify the purchase of Yugo trucks. What should you tell your boss? How would your response change, if at all, if you were working for a not-for-profit organization?

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Finance Basics: Dividend growth model or capital asset pricing model
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