Distribution intensity level for products
Problem:
Decide which distribution intensity level (intensive, selective, or exclusive) is used for the following products and why: Piaget watches, Land Rover sport utility vehicles, M & M's, special edition Barbie dolls, Crest toothpaste.
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The selection of distribution channels is always an important decision in global marketing management.
Which decisions in this story could be considered unstructured problems? Structured problems?
Organizations/retailers have three options for distribution intensity: intensive distribution, selective distribution, or exclusive distribution.
P&G is one of Walmart's biggest suppliers, and Walmart provides extremely detailed scanner data about customer purchases of P&G products.
Decide which distribution intensity level (intensive, selective, or exclusive) is used for the following products and why
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XYZ Company sells products on-line, and they are planning a mailing campaign.
If a marketing manager uses the task method to budget for marketing promotions, are competitor's promotions spending levels ignored?
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