Distribution intensity level for products
Problem:
Decide which distribution intensity level (intensive, selective, or exclusive) is used for the following products and why: Piaget watches, Land Rover sport utility vehicles, M & M's, special edition Barbie dolls, Crest toothpaste.
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The selection of distribution channels is always an important decision in global marketing management.
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Organizations/retailers have three options for distribution intensity: intensive distribution, selective distribution, or exclusive distribution.
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