Distribution intensity level for products
Problem:
Decide which distribution intensity level (intensive, selective, or exclusive) is used for the following products and why: Piaget watches, Land Rover sport utility vehicles, M & M's, special edition Barbie dolls, Crest toothpaste.
Now Priced at $20 (50% Discount)
Recommended (94%)
Rated (4.6/5)
The selection of distribution channels is always an important decision in global marketing management.
Which decisions in this story could be considered unstructured problems? Structured problems?
Organizations/retailers have three options for distribution intensity: intensive distribution, selective distribution, or exclusive distribution.
P&G is one of Walmart's biggest suppliers, and Walmart provides extremely detailed scanner data about customer purchases of P&G products.
Decide which distribution intensity level (intensive, selective, or exclusive) is used for the following products and why
The company's shipping manager thinks she can handle it, but you disagree. List the reasons why you need to restructure your channel of distribution.
If Q2: and Q3: are to be operated at the same overdrive voltage as Q1: what must their W/L ratios be?
XYZ Company sells products on-line, and they are planning a mailing campaign.
If a marketing manager uses the task method to budget for marketing promotions, are competitor's promotions spending levels ignored?
1957436
Questions Asked
3,689
Active Tutors
1445993
Questions Answered
Start Excelling in your courses, Ask a tutor for help and get answers for your problems !!
How do you envision your retirement phase? What are your hopes and expectations for this period?
Reflect on your own attitudes and beliefs about death and dying. How have your experiences and cultural influences shaped your perspectives?
What are some ways that organizations can use AI to train employees? Why should employees verify the answers given by AI?
Define internal consistency in compensation systems. Why is it important for organizational fairness and employee motivation?
What is internal alignment in compensation, and why is it important to organizational effectiveness, equity, and motivation?
Define and explain the purpose of training objectives. Describe 3 training objectives for a leadership skills course.
The healthcare industry continues to face many challenges such as rising costs, consumer prices, prescription costs, lost revenue, mergers, and acquisitions.