Assignment:
Clinton Books has been in operation for 25 years and employs 400 people across stores throughout UK. over the past five years, sales of new and second-hand books have declined by 40%. However, sales of ebooks have steadily increased by 10% each year over the same time period. Recently, a customer satisfaction survey was conducted and the results confirmed what the sales figures showed, that increasing numbers of customers prefer ebooks. As a result of these findings, restructure of staffing was planned and the Human Resource Manager conducted a job analysis. The job analysis identified a number of staff changes, including terminations, to ensure the ongoing success of the business. The proposed restructure has been communicated to employees and has resulted in a drop in morale.
a. Distinguish between job analysis and job design.
b. Discuss how either Maslow's or Herzberg's motivational theory will assist the Human Resource Manager to motivate the employees. Justify which motivational theory would be the most suitable for Clinton Bapks.
c. Describe and justify an organisational structure that would be appropriate for Clinton Books.