1. Think about 3 recent purchases. For each of these 3 purchases, please list a product that was in your retrieval set, but which was not part of your evoked set. Then, mention why these products did not make your evoked set.
2. Dissonance is a fancy word, but really what it means is "regret." List 3 products that you have purchased in your lifetime after which you felt dissonance. Why did you feel dissonance after each of these purchases?
3. Maslow's hierarchy says that we have five different groups of needs, physiological needs, security needs, love needs, esteem needs, and self-actualization needs.
Most of us are probably at a stage where we purchase products that fulfill esteem needs, which the book describes as things that "fulfill our inner desires". Name three products that you purchased recently which you would classify as esteem needs.
4. Things have been going quite well for your friend Matt Berninger. In fact, he just purchased his fifth BMW, this one a classic model from 1966. You tell Matt that his purchase decision making in regards to BMW's is habitual.
However, Matt argues that his purchasing behavior in regards to BMW's involves extended problem solving. Which one of you is correct, or are you both incorrect? Please support your answer.