Discussion-typical corporate sales and marketing team


Assignment:

In collaboration with your team, develop a PowerPoint presentation of 6-8 slides that explains how a specific small, powerful, portable computer that you can find available for purchase on the Internet can be fully leveraged by a corporate Sales and Marketing Team in pursuit of its business objectives.

In your presentation, address the below:

• What specific computer, by manufacturer and model, did you select for this assignment?

• What are some of the specific functionalities this computer offers to users?

• What are some of the logical objectives of a typical Corporate Sales and Marketing team?

• How can some of the specific functionalities provided by the computer you selected help a Corporate Sales and Marketing team achieve its objectives?

Demonstrate your ability to use the PowerPoint Speaker Notes function and graphics in your presentation. Ensure your presentation includes Agenda and Summary slides.

Research Management

There has been tremendous growth in computer manufacturers and competition due to the birth of new technologies in this 21st century. Computer companies are being created to cater human population needs as people are moving to digital world and use computers in their daily activities. These companies use different technologies, styles and skills to attract different people worldwide. They provide software, hardware and services to their customers, either small or large enterprises.

Hewlett-Packard (HP) is an American company founded in January 1st, 1939 by B. Hewlett and D. Packard in a car garage. It is headquartered in California, US. It specializes in manufacturing computers, designing softwares, networking hardware, data storage and delivering services. According to Chang, T. C., at el. H. P., (2010) it is the leading company since 2007. Both founders were graduates from Stanford University with electrical engineering degrees. The company's starting capital was US$538. In 1947, HP incorporated and went on public in November 1957 (Wolf, 2012).

The first model that went through successfully was HP200A. In 1972, model 200B came to birth and Walt Disney Productions was one of their earliest customers buying eight Model 200B.

HP Company has successfully produce calculators, printers, servers, scanners, PDAs (Personal Digital Assistances), workstations and computers that can be used in both home and small business use. In 2002, HP merged with Compaq. According to Chang, T. C., at el. (2010)...HP tops in providing image and printing systems worldwide for printing materials, printers and scanning devices hence providing answers across client segments from individual clients to large enterprises. Products being associated with IPG include LaserJet and Inkjet printers, Office jets i.e. 3in 1printers (scanner, printer and faxes), Scitex Large Format Printers and Designjet.

Personal Systems Group (P.S.G) is the leading vendor of personal computers worldwide which is also in HP's organization. PSG comprises consumer PCs and accessories such as HP EliteBook Revolve 810, handheld computing such as iPAQ Pocket PC, business PCs and accessories and HP MediaSmart Servers. HP EliteBook Revolve 810 is the latest model which is the best in personal computers being manufactured (Packard, 2008).

According to Wolf, M. (2012), the originators of HP i.e. Bill H. and Dave P. created a unique style of management that was referred to as The HP Way. The HP Way is "a core ideology which consists of a deep value for human being, a dedication to reasonably price quality and also reliable, a pledge to society accountability, and a vision that the business subsist to make technological assistance for the improvement and wellbeing of humankind (Wolf, 2012). The HP Way has the following principles:

a) To trust and respect people.

b) To support innovation and flexibility.

c) To carry out trade with uncompromising honesty.

d) To concentrate on a high level of success and contribution.

e) To attain common goals through cooperation.

HP also plays a major role in social responsibility. In 2007, it achieved its mark set in 2004 of recycling at least one and half billion pounds of ink cartridges, electronics and toner. In 2009, it was ranked number one by Newsweek as "Green Rankings of America's 500 largest corporations." In 2011, HP announced report on Global Responsibility which covered achievements during calendar year of 2010, which describes how it uses its technology to make impact in the world positively.

In conclusion, HP is the best company in the market worldwide currently, by manufacturing variety of products which outshines other electronics from other companies and also the roles it plays in the society.

References:

Chang, T. C., Wysk, R. A., & Wang, H. P. (2010). Computer-aided manufacturing (pp. 486- 515). New Jersey, USA: Prentice Hall. Packard, D. (2008). The HP Way: How David Packard and Bill Hewlett Built HP Company. HarperCollins Publishers. p. 40. ISBN 978-0-06-084579-7.

Wolf, M. (2012). Computers as components: principles of embedded computing system design. Access Online via Elsevier.

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