Strategic Marketing Management
Preliminaries
- Nature of SMM
- Industry overview
- Company profile (history, products / services offered, geographic location, market segment, facilities, manpower, organizational structure)
- Vision and mission statement
- PESTLE Analysis
Marketing Objectives
- Discussion on marketing objectives
Market Condition
- Details of market share in the industry
- Description of the market competition
- Sales and marketing performance
- Sales forecast for the next 2 years
Marketing Strategies
- Marketing strategies applied
- Marketing tools used
- Use SWOT analysis
- e-Marketing techniques available
- Specific marketing campaign
Marketing Mix
- Discussion on marketing mix
- Social media as mktg. technique
Findings, Conclusion & Recommendation
- Summary: findings, conclusion &, recomm.
Style and Format (including referencing)